Academic Venture Fund - 2016

Coffee: What's Fair?

Cornell researcher discusses coffee in Central America

How much does sustainable coffee cost to grow? Fair-trade certification gives consumers peace of mind that the supply chain meets a standard of fairness for workers and farmers—but small coffee growers bear many hidden expenses that could mean they don't get a fair price. Partnering with Fair Trade USA and coffee cooperatives, the researchers will collect real-world production costs and build an online tool to compare the costs and benefits of coffee production systems. This coffee calculator will be a step toward informed production decisions and a more inclusive, environmentally sound coffee industry.

Investigators: Miguel Gomez, Gilly Leshed, Joshua Woodard